We’re pleased to announce that Greyland has just launched the new ZigZag Cafe website!
ZigZag is a Seattle cocktail institution in Pike Place Market. Low warm lighting, craft cocktails, and a full menu have made it a popular date and drinking aficionado spot. Needless to say, we here at Greyland were more than happy to do plenty of research into our client’s business.
Like many small businesses, ZigZag originally had a simple static website that got the job done - map to the location, excellent photography, and low maintenance. However, every business changes as it goes - new staff, revised description, and specifically in ZigZag’s case, seasonal menus.
Wordpress was the most obvious solution, but not for blogging. Its simple page structure matched with the Advanced Custom Fields plugin, allowed the ZigZag to quickly enter and alter menu content as well as being able to reuse menu sections between different menus. The goal was to allow for simple text content entry with the power to shift those around using a draggable UI.
Paired once again with Royce McLean of Galvanic, we wanted to create a simple site that really demanded - get out of the way and show us the pictures and menu. McLean added small touches of scrollwork and matched the site’s theme to the lighting found in the cafe.
We really wanted to reflect Cafe owner Ben Dougherty’s focus on mood over what can typically happen with restaurant websites - black tall san-serif text on white background next to huge pictures. No offense to this (SquareSpace, who powers this site, has killed it with this approach), but small bits of tone can go a long way.